Email verification can be identified as the process whereby validity of email address is performed. If you value email marketing or you are an email marketer, then you should understand how wasteful it might be to send out emails to details that are not appropriate which makes the confirmation process very important. Typically the verification is usually in two forms.
Pre-emptive verification – It is a process that checks whether details are valid and proper when getting entered into email verification the system that uses or stores the email addresses. It is a highly effective confirmation process especially for business owners who want to check email address entries of personnel or customers if they are real and correct.
Retrospective confirmation – The process check addresses that are already in your business database to ensure these are still current and valid. 3rd party processors are being used and various technologies applied to identify dead or closed email accounts without delivering any mails to them.
Email verification benefits
Since a business, every effort you put into your online strategy should pay off in the long run which is why it is important to be certain of the strategies that you put set up. Email marketing can be a success particularly when you embrace email confirmation. Here are some of the benefits that you stand to relish when you take time to verify email addresses before sending out any mails.
? It saves you money on email delivery fees because the list size is reduced to relevant and appropriate addresses only. You do not have to pay any extra charge for mailing out your messages to dud emails.
? The verification process can save you from encountering problems with email companies who are extremely strict about bounced email thresholds. Remember that some have specific amounts allowed before closing or hanging your account particularly if you are a new associate.
? When you verify the email addresses, you focus on increasing your deliverability or in other words that you greatly reduce the quantity of expired emails. Your emails can be degraded by your ISP if you have an increasing percentage of expired or unknown users. If you have a clean email sending list using the verification process, your sender reputation score will be enhanced.
? Email verification can help you keep off spam traps. ISPs usually recycle expired email balances for spam trapping purposes and it becomes very easy that you should be penalized if you’ve still got such details on your emailing listing. Proper verification will help you keep off such trouble.
To enjoy all the advantages of email confirmation, you will have to choose a procedure or a verifying tool that uses impressive technology to intelligently clean up your mailing lists. Find out what the tool can help you achieve so you can produce the best results with the verification process. The more it can do for you the better it should be for your business. You also want to choose software that’s easy to use.